HOW WE TEASED AND MAXIMIZED REACH FOR MEYER’S RE-LAUNCH CAMPAIGN
CRAFTING A COMPELLING CREATIVE DIRECTION
We believe that a successful campaign not only requires a comprehensive strategy but also a compelling creative direction. After finalizing the strategy for Meyer’s re-launch campaign and product line promotions, we began crafting the key communication message and developing a unique creative direction. To tease the campaign, we developed a key visual and message that would pique interest and generate excitement. We created content creative to post on social media platforms like Facebook and Instagram, incorporating catchy copy and hashtags to increase engagement. To maximize the reach of the campaign, we also bought sponsored media and optimized it for the intended audience.
HOW KOLS AND DIGITAL PR BOOSTED MEYER’S RE-LAUNCH CAMPAIGN
MAXIMIZING LAUNCH SUCCESS
As the launch date approached, our team started working with three main KOLs. We created three key visuals and messages, coordinated with them, and designed the creative content to be published on social media platforms. We also created an animated video for the campaign that included a storyboard, subtitles, and copywriting, which was then promoted through sponsored media on Facebook and Instagram. We worked with Macro and Nano KOLs to share the campaign, drawing traffic to the website. We also collaborated with Digital PR Outlets to share information about the campaign.
How Our Team Continued to Drive Results
BEYOND THE LAUNCH
After the successful launch of Meyer’s re-launch campaign and product line promotions, our team continued to work to ensure continued success. We created another animated video to post on social media platforms, using our expertise in storytelling to engage and captivate the audience. We also bought sponsored media to promote the video, further maximizing the reach and impact of the campaign. To evaluate the success of the campaign, we generated reports using Data Studio tools. The reports included comprehensive insights and achievements derived from Google Ads, Google Analytics, Facebook Ads data, and other sources. These reports allowed us to assess the effectiveness of the campaign and make data-driven decisions for future marketing strategies.
The Services We Provided
For This Project
DATA
DATA PLANNING
DATA TRACKING AND COLLECTION
PDPA
DATA ANALYTICS
SOCIAL MEDIA
Research
Strategy and plan
Campaigns
Ads
Copywriting
Graphic & Motion design
Implementation
Management
KOL
KOL/INFLUENCER RESEARCH
KOL/INFLUENCER OUTREACH
CAMPAIGN DEVELOPMENT
CONTENT CREATION
LEGAL AND COMPLIANCE
NEGOTIATION AND CONTRACTING
PERFORMANCE TRACKING AND REPORTING
Work Examples
