Overcoming Challenges
Achieving High Search Rankings, Brand Consistency, and User-Friendly Navigation
The project presented several challenges, including the need to ensure the website ranked highly on search engines for relevant keywords. This required a comprehensive approach to SEO optimization. Additionally, maintaining consistency with CBRE Global's branding guidelines was crucial to reinforce brand identity and trust. Another significant challenge was developing an intuitive navigation system to enhance the user experience, making it easy for users to find the properties they were looking for.
Innovative Solutions
SEO, Brand Consistency, and Enhanced Search Functionality
SEO ImplementationWe implemented best SEO practices, including keyword optimization, meta descriptions, and mobile-friendly design. Brand ConsistencyThe design was crafted to reflect CBRE Global’s visual identity, ensuring a seamless brand experience. User-Centric DesignThe content was organized to facilitate easy navigation, with clear categories for condominiums and residences. Enhanced Search FunctionalityWe improved the search feature by categorizing searches based on user needs (Buy/Rent). Filters and sorting options were meticulously organized to streamline the property search process. Additionally, product cards were designed to be easily scannable, allowing users to grasp essential property details at a glance.
The Services We Provided
For This Project
UX/UI
UX Consulting
UX Strategy and Planning
Information Architecture & Wireframing
Visual design and branding
Interactive prototyping and testing
TECH
Tech Architecture
Website development
Mobile application development
API development & integration
CMS development
QA and Testing
On-page SEO
CLOUD
Cloud discovery
Cloud planning
Cloud implementation
Cloud monitoring
DATA
DATA PLANNING
DATA TRACKING AND COLLECTION
PDPA
DATA ANALYTICS
Work Examples
